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The 9 SEO Trends To Get On Top Of Right Now

The SEO Trends 2018 Has Shown

1. Structured Data

Some search results just look better than others. That’s because some people take the time to instruct Google how to format a result. The best part is that this is a quick and simple addition of html that will have your search results going from bland to better in no time.

2. The Rise in Authenticity

At Digital Firefly Marketing we take authenticity seriously. Some sites still play the game of seeing what is trending and creating content, often meaningless content, around those words to increase traffic. Google is trying to suss out these manipulations and penalize them. What’s that mean for you? Make sure that your content meets a need before posting it. The best way to do this is to ask whether this is content you would have created were SEO not a factor.

3. Security is Key

Google is penalizing sites that are not secure. In fact, Chrome tags sites that do not use https as being risky. Get your certificate (it’s under $50/year) and make sure your site isn’t open to being labeled as risky. Don’t lose rank because you overlooked this easy fix!

4. Mobile is Still Gaining Traction

More and more searches are done via mobile. Sites must be responsive, fast, and mobile-friendly. That means keywords should be geared at people on location (using town and city names, or neighborhood names in major cities).

5. No Backs! Or, Linkless Backlinks

Rather than manipulating links, brand awareness and mention density is important. Sure, it’s important to have high quality sites link to you, but it’s also important to simply appear. This is done through outreach, the cultivation of relationships, and focusing on building your brand so that brand awareness spreads. Tools like Awario will search for mentions of your brand (not just links) in real time to show you how you’re doing as far as getting your name and products out there.